The buzz word around the medical community in 2010 is "Personalized Medicine." But can a leopard change its spots.

The idea is that many patients don't fall within the standards and norms of standardized medicine so it might be a good time to actually start treating people as individuals and not as numbers,symptoms and statistics.

A very original idea. It only took several hundred years for them to figure that out as a profession.

Did you know that several medical schools teach acting to the residents so they can appear more sympathetic and empathetic towards patients.

This is why chiropractic approval rates are consistantly over 10% higher than medicine.

Chiropractic as a profession and especially at Arizona Spinal Care chiropractic office in Scottsdale has told every single patient that has ever walked through the door that regardless of the 75,000 patient visits, treatmants and therapies that we have performed over the last 14 years, that each patients treatment goals, plan and diagnosis is completely unique to them and personally designed for them.

That's been our way since 1996 and that's the way it will be in 2010 and beyond.

It's the only way.

Happy New Year.